Yoigo challenged us to create a visual identity for its platform Pienso Luego Actúo (I Think Then I Act).

A webplace that connects people with social projects and people who can join them.

A new visual identity that respect the brand's DNA but at also has a big difference with Yoigo.

So we decided to connect it all through a simple act: a click.

A CLICK. TO CHANGE YOUR MIND.

A CLICK. TO SUPPORT A PROJECT.

A CLICK. TO GO FROM THINKING TO ACTING.

We wanted people to join our cause quickly and easily, so all our brand elements (logo, website, social media layouts, etc.) are now interactive.

Eye-catching features like buttons, circles, and arrows have been incorporated into our visual identity to encourage action.

We respect our DNA by keeping our colors
and typography, while highlighting what’s
important in black and white.

This unifies our diverse images and projects..

We simplified the website by making the search engine the core of the user experience, allowing users to quickly find and filter projects that interest them.

©© Portfolio 2024

Marina Prieto | JCDecaux

Abonados 23/24 | Real Valladolid

What do you expect? | Beefeater 0.0

Nexo | Evo Banco

Se un Hated | Ouigo